There were three main ways to strike it rich during the gold rush: be early to find gold and stake a claim, stumble upon a larger claim of gold on land that everyone just happened to miss or sell shovels and pans.
So far, there are three obvious ways to successfully use AI for your business: be the first to find a creative way to exploit it, stumble upon some previously discarded attempt and somehow make it work, or sell courses on the best ways to use AI.