Your Competition

The reason your competition is more successful than you has nothing to do with their success or your lack of success.

The reason your competition is more successful than you is perception. As in, you perceive they are better than you.

And that is a simple product of good marketing.

A story is being told of how great they are. Maybe they are great, and maybe they aren’t that great. But what is definite is that they existed in a plane long enough to have a following large enough that the perception of their success is there, even if a deep dive into their practice may prove them to be just as much of a hot mess as you.

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