If your idea is so great, why hasn’t anyone else presented it to the world?
If your idea is so great, why hasn’t anyone else perfected it for general use?
If your idea is so great, why hasn’t anyone else executed on selling it to the masses?
Answer those questions, and you will have a true sense of that idea’s actual degree of difficulty to bring to life . . . and how much work it may take for you to bring it to life.
You are trying to get more people to take in your content, but ain’t nobody got time for that.
The first problem is the consumer has to make a choice, most likely subconscious, to choose you over them.
The second problem is that there is way too much content to consume, so there is way too much to choose from to consume.
The third problem is that chances better the content is decent and usable than not, so using quality as a qualifier may not be to your advantage.
So, what are you going to do?
Seth Godin, a writer whom I admire and try to model some of my writing after, has a motto, “Never miss a deadline.”
I miss a lot of deadlines, and I am nowhere near co-opting the trace of success that Godin has achieved.
But my ultimate success will probably not come from following Godin’s motto because I’m not him.
Some things get done as things get done, and some will never get done. I have to come to personal terms for a unique definition of success. As much as I would love never to miss a deadline, I do not have the luxury of my art paying for itself or my mortgage and grocery bills, so other priorities ofter take president.
But missing fewer deadlines is a goal I’d like to work towards now.
Getting a cup of coffee into your hands in the morning is the same, whether it is a pour from the pot on your kitchen counter or from a barista leaning out of a window wearing a headset.
There must be enough lead time to acquire coffee (grinding from bean form is optional), setting up equipment, pressing the buttons necessary to brew the liquid (unless you are a French Press person), waiting, then physically pouring the liquid into a cup.
Lead time is everything to getting anything you want.
A genius offensive mind is good at scoring points against the opposing team.
They are also good at keeping their opponents from binding their ability to score.
A genius defensive mind is good at keeping the opposing team from scoring.
They are also good at positioning the offense at an advantage over the defense.