When I work with people who are not used to being creative and give them a task to ‘just create something,’ I don’t expect perfection.
From the first draft to the final submission, I’m not looking at the talent on display, although I will always admire great talent on display on the first attempt.
What I am looking for is room to improve. Displaying an ability to take feedback, properly process it, and produce more things that should eventually get better.
The most tragic result is not the terrible first product. The most tragic result is seeing that first product, regardless of how good or bad it is, and knowing anything else coming will never be better.
